Required listening: Ultra Nate’s ‘Hero Worship’

ultra-nate

The dance genre is a particularly fickle one; careers aren’t made often, and even when they are, many people are more familiar with the songs than the artists behind them. To a certain degree it’s always been a bit of a faceless medium, with producers driving multiple “groups” under different names, fronted by different singers.  Sometimes singers record with different groups.  It’s a somewhat incestuous beast, making it all the more remarkable when a career develops. As such, Ultra Nate’s story is pretty amazing. Continue reading

Music in commercials: Selling out or amazing promotion?

cash-in-hand

While culling through YouTube, prepping some of the final Christmas Present entries, a Sony VAIO ad queued up ahead of a video.  As the music kicked up, I became intrigued, curious to know who the artist behind the track could be. Continue reading