I’ve said it here on the blog a few times now: Amazon really seems to have its eye on making experiences superior for customers. Yet one of their more intriguing efforts is something I didn’t know about for nearly six months, until this week: Amazon Smile will donate a small percentage of the money you spend on qualifying items to the charity of your choice.

For many people, like myself, spending on Amazon is inevitable. It’s a great concept for a user to relatively passively be able to contribute to charities, while for Amazon it’s of course a great way to earn further goodwill with its customers.

Eligible products show an Amazon Smile logo. To be able to earn credit, you must select your charity from http://smile.amazon.com, and you must use that same link each time you shop for the charity to earn credit.

It’s a couple of simple steps, but does a lot of good, and Amazon should be commended for it.