Cascada and Robbins reunite with ‘Blink’


When we last heard from Cascada, their German label were releasing their songs digitally here in the U.S. after Cascada and their then-label, Robbins, amicably parted ways over creative differences, after which the act struggled for awhile, although seeing some recent momentum around their participation in the Eurovision contest.  However, clearly the group and the label had a good symbiotic relationship, as they’ve reunited over a version of a track Robbins itself had released two years ago, a song called “Blink.”

The song was originally released by an act called U.V.U.K., that didn’t see much success with it, so it makes sense to find a second life for the song by handing it to an act with previous success. Robbins has given Cascada’s version a U.S. edit that definitely makes it a bit more friendly stateside; they’ve had success guiding the act here in the past, selecting songs like “What Hurts the Most” to help the act break more broadly, and they’ve done well as a team previously.

With EDM now a more mainstay presence, it’ll be interesting to see whether the magic can be recaptured, but with recent singles heralding a bit of a return to form in terms of the quality levels, they hopefully can break out once again.

Leave a Reply

Your email address will not be published. Required fields are marked *