Burger King seems to be focusing on heading down the french fries route to differentiate itself. Fresh off its announcement of the French Fry Burger, they’ve now announced the punnily-named “Satisfries.”
The new product has 30% less calories and 20% less fat than their existing fries, and beats McDonald’s fries by an even bigger margin. They’ve also adopted crinkle-cut fries as the format for this product.
Of course, it’s all about the taste, which remains to be seen, but it’s a clever new salvo in the fast food wars – offering classic staples in a somewhat more healthy form.
UPDATE: Bonus points to Lacey Donohue at Gawker for an amusing point:
“But there is good news for fry purists and everyone who will complain about the abomination that is “healthy” fast food: no one will ever order Satisfries because no self-respecting person will ever want to say “Satisfries” aloud. Ever. Fine, maybe in the drive-thru once, but only because no one will see you.”