The past couple of years, I’ve become one of those Dunkin’ Donuts fanatics. It started with a 99 cent iced tea special and has led to a multi-year loyalty to their tea, along with a bagel many mornings. That said, having spent some time in their stores, I’ve found myself analyzing what happens behind the scenes, and I’ve come to the conclusion that they have made a big mistake by placing an increasing emphasis on a low-priced menu option with high overhead: Hash browns. Continue reading
For awhile now, Starbucks has offered a loyalty program to encourage repeat business. Dunkin’ Donuts has relied on seasonal promotions, but this week they upped the ante with a new loyalty program called DD Perks. Continue reading
A couple of years ago, an interesting novelty popped up at Dunkin’ Donuts that led to a nice stocking stuffer for mom: a 10-pack of Dunkin’ Donuts large hot coffees for $10. At the time, it was a regional promotion for just the tri-state area, but mom was traveling across the state and working odd hours as a nurse, so I thought it might be a good pick me up. Continue reading